Testing Ultra-processed Warning Labels and Not-Ultra-processed Labels in United States
Public ClinicalTrials.gov record NCT07863570. Field values are reproduced from the official study page; the official ClinicalTrials.gov record remains the source of truth for eligibility, enrollment, and contact information.
Data is sourced from official ClinicalTrials.gov public API records. Always review the official ClinicalTrials.gov record for the latest information.
Official title
Testing Adding Ultra-processed Warning Labels and Not-Ultra-Processed Labels in the FDA Nutrition Info Box, a Randomized Online Experiment in Adults in the United States
Brief summary
Reproduced verbatim from the official ClinicalTrials.gov record. Not medical advice.
This randomized controlled online experiment will test whether adding an ultra-processed food (UPF) warning label or a positive not-ultra-processed (Not-UPF) label, to the FDA's proposed Nutrition Information Box (NIB) changes consumer perceptions of UPFs among U.S. adults. Participants will be randomized to one of four label conditions and will evaluate UPF and Not-UPF products with different nutritional profiles of 3 food categories: yogurts, cereals, and sliced breads. The primary outcome is shelf choice and the secondary outcomes are correct identification of UPF products, perceived healthfulness, perceived usefulness, and perceived message effectiveness. This experiment aims to answer the following questions: Do UPF warning labels and Not-UPF labels shift shelf choice toward Not-UPF products compared to the NIB alone? Is a UPF warning label more effective than a Not-UPF label at shifting shelf choice, decreasing perceived healthfulness, improving correct identification of UPFs, and increasing perceived usefulness and perceived message effectiveness? Researchers will compare outcomes across the four randomized arms to estimate the independent effect of adding a UPF warning label versus a Not-UPF label beyond nutrient disclosure in the NIB alone.
Study identification
- NCT ID
- NCT07863570
- Recruitment status
- Not yet recruiting
- Study type
- Interventional
- Phase
- Not applicable
- Enrollment
- 12,400 participants
Conditions and interventions
Conditions
Interventions
- NIB: Label exposure in mock-up UPF and Not-UPF products Behavioral
- NIB+UPFWL: Label exposure in mock-up UPF and Not-UPF products Behavioral
- NIB+Not-UPF Black: Label exposure in mock-up UPF and Not-UPF products Behavioral
- NIB+Not-UPF Green: Label exposure in mock-up UPF and Not-UPF products Behavioral
Behavioral
Eligibility (public fields only)
- Age range
- 18 Years and older
- Sex
- All
- Healthy volunteers
- Accepts healthy volunteers
This page does not interpret eligibility. Detailed inclusion and exclusion criteria are on the official ClinicalTrials.gov record.
Study timeline
- Start date
- Oct 2026 (Estimated)
- Primary completion
- Nov 11, 2026 (Estimated)
- Completion
- Nov 11, 2026 (Estimated)
- Last update posted
- Oct 8, 2026
2026
United States locations
- U.S. sites
- 1
- U.S. states
- 1
- U.S. cities
- 1
| Facility | City | State | ZIP | Site status |
|---|---|---|---|---|
| Johns Hopkins Bloomberg School of Public Health | Baltimore | Maryland | 21205 | — |
Site contact phone numbers, emails, and investigator names are intentionally not displayed here. Open the official ClinicalTrials.gov record for site contact information.
About this trial record page
- What this page shows
- Public field values for ClinicalTrials.gov record NCT07863570, including study identification, conditions, interventions, eligibility (age, sex, healthy volunteer), timeline, and U.S. site list.
- What this page does not do
- No medical advice, eligibility judgments, treatment recommendations, study quality scoring, or AI-generated medical summaries. No site contact phone numbers, emails, or investigator names.
- Where the data comes from
- Sourced from the official ClinicalTrials.gov public API. The official record is the source of truth.
- Last refresh
- Last update posted Oct 8, 2026 · Synced Oct 13, 2026
Related: full search, browse by condition, browse by drug or therapy, browse by sponsor, browse by U.S. city.
Open the official record
The complete public registry record, listed eligibility criteria, and available contact information for NCT07863570 live on ClinicalTrials.gov.